Folks from across Canada and the U.S. who were at Ag Days in Brandon recently had the opportunity to listen to a variety of different speakers during the event and Redfern Farm Services did just that! 

We spent some time at a few different speakers and will be providing some interesting tidbits from each presentation right here on!

Dr. Nick Bontis, chair of strategic management at McMaster University and a keynote speaker who is ranked among the top 30 management gurus and top five management speakers worldwide, spent some time in Brandon during Ag Days discussing information bombardment, which he calls, the single most damaging threat to productivity.

But it doesn’t have to be this way, he says, adding that shifting this threat into a sustainable competitive advantage for you and your farm can happen – and it’s all about managing information wisely.

“We all have tons of time. The scarcest resource that we all possess is attention,” Bontis said during his presentation on Day 1 of Ag Days late last month in Brandon called “Information Bombardment: Rising above the digital onslaught.”

“What do you give attention to in the next 24 hours? It’s the same thing on a farm. You have a million things you need to do. You’ve got to pick between the 12-13-14-15 things that you need to get done in the next 24 hours,” he said.

When people are showcasing their frustration over lack of time in their lives, what they’re really frustrated over is their inefficiency, he says.

“The fact that they can’t be productive, the fact that they may choose wrong priorities from the list of all the things that they need to do.”

Bontis isn’t blaming technology. We should blame ourselves, he says.

He then posed this question to the crowd: What’s the last thing you touch at night before you go to bed? What’s the first thing you touch when you wake up in the morning? It’s your device – and it’s problematic. “We’re the ones at fault,” he said.

He then asked the crowd: How many check their phone while driving on the highway?

“You know what you’re risking when you do that? You’re risking your life, you’re risking your children, you’re risking the person in the front seat beside you. We have to figure out what the happy medium is from this conundrum.”

He showed a StatsCan slide that stated there’s an average of 3.1 TVs and an average of 8.1 devices in Canadian households these days.

“You can see that there’s a number of devices that we’re using that are manifesting themselves and providing us with information.

…It’s about prioritizing the things that are important so that we can get home at a reasonable hour to be with our families,” he added.

For more on how you can manage information bombardment and increase your productivity, head to You can also follow him on Twitter: @NickBontis

Redferns provides the widest industry selection of seed, fertilizers and crop protection products to customers from our locations, as well as a diverse selection of other goods and services. Custom application services, into field product deliveries, fertilizer application equipment rentals, along with comprehensive soil testing programs, agronomy support and product recommendations are all provided by our professionals.