The Redfern Farm Services Virden branch was recently named the Canadian Association of Agri-Retailers retailer of the year at the CAAR annual choice awards banquet dinner.

According to a CAAR release, the retailer of the year award was established in 2008 and it recognizes one CAAR member that went above and beyond to serve its customers. Each winner was celebrated for their commitment to business excellence, sustainability and their local communities.

Redfern Farm Services in Virden is described in the release as a leader in adopting new technology, whether it’s the newest hybrid seed technology or adoption of variable rate, mapping and data management.

“I’m extremely proud of my team here,” said manager Lane Wanless, who has witnessed firsthand the growth of his branch in Virden.

Wanless is proud of the increased staff and new office space at the branch as well as the upgrades to the fertilizer plant in the summer which will increase both capacity and speed of loading.The branch is also in the midst of construction of a five-bin soybean and cereals storage and seed treatment facility.

“Without the hard work and dedication of the staff, the achievements we’ve made would not be possible,” Wanless added. “We also need to thank each and every customer that supported our location because if we didn’t have the customer support that we do, we would not have been successful winning this award and be able to increase the staff and be able to do upgrades to the facility.”

Ray Redfern and Lane Wanless accept the Bayer CropScience retailer of the year award. (Left to right: Ray Redfern, Lionel Lamont, Lane Wanless, Bob Sharanowski.)